The questions journalists ask are normally framed in political neutral ways, unless you read really tendentious writers. However, the framing of the question readies us for the type of answers we will get. In the emerging sub discipline of visual politics, politics of the everyday and the anthropology of the senses are combined to offer answers to ways visuality frames our responses. Here, I would like to show how pictures matter in the debate. While also showing how the power of photography could be used to deploy a series of cues that target specific politics.