Customers become working partners. - Clive Thompson
There was one colossal, intolerable problem facing CAPTCHAs, an otherwise perfect tool in the fight for sanctioned value: waste. A CAPTCHA puzzle is meaningless and incoherent, and the effort of deciphering was lost into the ether once it was completed. Objects without purpose and actions without results do not last long in a system as efficient as capitalism; irreproducible energy spent is an unrecoverable loss of precious resources.  For Georges Bataille, the destruction of wealth defined early, pre-capitalist societies. The development of capitalism's denial of excess was enabled in part by the collapse of the various religious doctrines that demanded such extravagant wastes.