My goal in thinking about collecting is rather more simple than an investigation into what it means, however. It is directed at one instance of collecting and the way collecting becomes a culture when it’s shared, across any number of platforms (even, I dare say, face to face communication). Because somewhere between the first time someone decided that a thing belonged only to him and the first episode of Hoarders, the idea of collecting things was born: rocks, bugs, gadgets, and in our case, watches. Old, mechanical watches. Excuse me, vintage. Here again are the infinite varieties of happiness in ownership, broadcast over wireless waves for the critique and enjoyment of all. Here are the sunny shores of the #sexpile, and #womw, and #speedytuesday (that is, the Omega Speedmaster) hashtags, giving the whole thing a kind of I post, therefore I am vibe.